Cristiano Ronaldo has the potential to replace David Beckham as the footballer who earns the most money from endorsements following his world record 130-million dollar move to Real Madrid, experts say.
"There is certainly a vacancy for a football central brand right now," said Simon Chadwick, professor of sport business strategy and marketing at Coventry University in England.
"Beckham, because of his age and the stage of his career, has lost it. And Ronaldo is ideally placed to assume the mantle of 'brand Beckham', especially among young kids and teenagers," he told AFP. Click to read more...
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