Liverpool football club announced late Sunday a major sponsorship deal with British bank Standard Chartered, the largest in the club's history, according to a statement on its website.
Liverpool said the four-year deal starting in 2010 was the "largest commercial agreement in Liverpool's history", although it did not give specific figures.
Liverpool media said the deal was worth 20 million pounds (22 million euros, 33.2 million dollars) per season but this could not be confirmed.
Under the deal, the bank's logo and name will appear on the English Premier League club's shirt.
"This partnership brings together two highly successful organisations with a really strong cultural and strategic fit," Liverpool managing director Christian Purslow said in the statement.
Peter Sands, group chief executive of Standard, said: "This is a great partnership. We are excited to be working with such a famous global brand as Liverpool Football Club for the next four years." Click to original source...
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