ESPN-Star Sports announced Wednesday that it has won exclusive rights to broadcast English Premier League matches in 18 markets across Asia until 2013.
The broadcaster, Asia's biggest sports content provider, said for the first time it would show all 380 matches each season live across multiple platforms including television, Internet and mobile.It has the rights in India, Indonesia, East Timor, Cambodia, Laos, Myanmar, North and South Korea, the Philippines, Bangladesh, Bhutan, Maldives, Mongolia, Nepal, Pakistan, and Sri Lanka.
In Malaysia and Brunei, it works in a partnership with Astro.
"We have worked with ESPN-Star Sports in a number of overseas territories for many years and we are very pleased to extend that partnership for seasons 2010/11 and 2012/13," said Premier League chief executive Richard Scudamore.
How much ESPN-Star paid for the rights was not disclosed.
"We have been showcasing the EPL in Asia for over a decade now and we are very pleased to further extend this association," said ESPN-Star Sports managing director Manu Sawhney.
"This renewal underlines our commitment to football fans in the region as we continue providing the most compelling content to our viewers and an excellent promotional platform for our business partners."
English football has a huge following across Asia, a market seen as offering big growth potential.
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